It’s not just about adapting to new platforms, but embracing evolution at its core. For the fourth year running, we worked with Google Cloud to continue pushing the boundaries of their motion identity for Next 25. Building on last year’s foundation while adding more playfulness, humanity, and flexibility, ensuring each touchpoint is alive with energy and seamlessly adapted to its environment.
It’s about knowing when to push and pull. A strong motion identity combines the power of a cohesive system with the freedom to create bespoke, special moments.
For Next 25, understanding the core principles of the brand, we apply motion where it matters most.. ensuring it’s dynamic, intentional, and true to the brand’s essence.