How do you bring a brand to life? For Spotify the answer was Spotify Mix, a custom typeface developed by the in-house creative team and Dinamo. It builds on Spotify Circular, allowing for more expressiveness and flexibility to better adapt to the diverse ways Spotify shows up across platforms. Having that flexibility allows teams to adjust the expressiveness depending on the context, ensuring the brand feels cohesive yet dynamic.
But it’s not just about flexibility—it’s about creating something that’s distinctly Spotify, while staying true to the identity millions connect with. We were excited to help bring this sizzle to life, showcasing how the new typeface evolves with the brand, while staying true to its essence.