How does a brand extend into new territories without losing its core identity?
While working on TIDAL’s evergreen motion identity, they launched Rising—a platform designed to promote indie artists by providing them with a unique space to showcase their work—and asked us to help bring it to life.
Collaborating alongside Industry's fresh visual language, we leaned into the offbeat spacing of typography and rhythmic reveals.
Visualizing sound in unexpected ways allowed us to honor TIDAL’s core identity, while giving Rising a distinctive motion identity.
An alignment that allows for differentiation. Because standing out also means staying true to who you are.