Spotify Mix

Spotify Mix was designed to become Spotify's new global typeface, extending across a wide range of brand experiences. Introducing a new asset at that scale required more than a static reveal. The launch needed to demonstrate how the typeface behaves in motion and how it fits naturally within a brand already recognized by millions.

Working in collaboration with Spotify's In-House Creative Team, we crafted a motion sizzle that translated the typeface into a living expression of the brand. Guided by a fluid and rhythmic motion language, the work highlighted the flexibility, character, and distinctiveness of Spotify Mix.